What do the Wellness and Restaurant industries have in common?

After building two successful startups in the food tech industry in the past twelve years, implementing marketplaces successfully in over 13 different countries, the similarities between restaurants and wellness industries are evident to me. Still, I sometimes find it hard to explain to people around me. So I decided to try explaining in this article.

A fragmented and undigitized sector

The Wellness industry is highly fragmented, and we can find small neighborhood “mom-and-pop shops” all across the world, just like we find restaurants.

Only about 10% of the wellness industry today is organized and value management software to improve efficiency on their business. The 90% long tail is still running their business on pen and paper.

The Global Wellness Institute says that the wellness industry is one of the most significant undigitized segments of the global economy, and it is an over 4.4 Trillion Dollars industry.

Wellness touches fundamental aspects of our lives. Our self-confidence is higher if we feel good physically and mentally. Having a positive impact on our overall wellbeing.

The problem

85% of consumers in this industry need to pre-book their services. Still, today those consumers find less than 10% of available wellness services around them, pushing consumers to continue to use limited, frustrating, and inefficient ways of booking their services using the phone and with limited time for someone to be available to answer the call.

The main reason for this is that the available solutions for online bookings in this industry are SaaS Management Solutions, which are complex for most small businesses that are unwilling to invest in monthly fees to manage existing bookings.

What do the wellness and restaurant industries have in common?

Back in 2010, restaurant owners would use SaaS Software to manage stock, staff, invoicing, and tables and they would say it would be impossible to adapt to more than one digital platform.

Today, most restaurant owners rely on segmented Acquisition Platforms like UberEats, Takeway.com, Zomato, The Fork, Deliveroo, and many others to drive and convert a significant amount of online business daily. This would be unthinkable ten years back.

In the wellness industry today, only SaaS Management tools are available. Industry merchants are starting to understand the importance of having an Acquisition Platform with high network effects like sheerME.

What is an Acquisition Platform?

An acquisition platform is a solution for a segmented market to acquire customers online. Focussing on the consumer side, opening acquisition channels and partners, helping industry merchants and independent professionals reach customers using an online booking engine integration and all its marketing outreach tools.

The sheerME’s booking engine makes it possible for consumers not only to book on the sheerME platforms (Web and App) but also to book wellness services directly on Google Search, Maps and Google Assistant, Facebook, Instagram, and many others soon to come like the uncommon on-demand service partnerships that sheerME created with Glovo, making possible for Glovo users to request home services supplied by the SheerME booking engine and all our merchant partners who are available to serve people in their homes or offices.

More supply for the demand to find, book, and pay.

With sheerME, consumers can find more wellness services around them to book and pay as wellness industry merchants and independent professionals now have a solution to get more online visibility and conversion without having fixed costs, making the decision to onboard sheerME frictionless.

Just like in the restaurant industry, as UberEats, The Fork, Deliveroo, and others, sheerME also takes a cut off booked services. At the same time, it creates strategies to help channel more online business and acquisition for industry merchants.

Why now? Why have others failed in the past?

The timing is now. After the pandemic crisis, over 52% of people confirmed that they started looking for more wellness services and taking better care of themselves.

Consumers increasingly value and seek services that can address needs across several wellness dimensions, but the wellness industry is still lagging, losing a relevant amount business.

Unlike other platforms available today, sheerME focuses on offering services on the six dimensions of the wellness ecosystem:

Wellness is a growing priority for consumers and investors, but the unmet need remains, as consumers still feel that the available services are not adequately meeting their needs. This is especially true among millennials and Gen Z, who desire more wellness products and services at a rate of six to seven percentage points higher than the average consumer.

The wellness market is growing quickly. Overall, around 50 percent of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 42 percent in 2020. According to Mckinsey Health Institute, around 45% of consumers intend to spend more on services or app-based services over the next year; for example, 64 percent say wellness apps are now part of their daily routine.

“Taking better care of yourself was never so easy.”

sheerME is connecting people who seek to invest in their wellbeing by finding available services around them, making the decision easy for merchants to onboard, serving better people who value wellness services.

Our biggest drive is connecting people and merchants in one place that they can share, find and book all wellness services anytime anywher. sheerME should be the household name for everyone’s wellness needs.

sheerME is improving people’s lives by democratizing access to wellness services they need. We are all happier when we look good, feel good, and are mentally calm.

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For feedback and suggestions, please write to miguel@sheerme.com